Sustainable investments: the crucial issue of data protection in Social Media and Big Data

Facebook downgraded to hold for sustainable funds by Erste Asset Management
Big Data as biggest challenge from the perspective of data protection
Only securities that comply with strict criteria of sustainability, social soundness, and environmental safety are eligible for ESG portfolio

The controversy about the data analysis company Cambridge Analytica, which had gained illegal access to the data of 80 million users, has so far had minor consequences for Facebook. CEO Mark Zuckerberg had to appear before the US Senate and the European Parliament and answer critical questions. In Senate, he benefited from badly informed interrogators, and at the European Parliament he even left early.